Why kids don't want to read and how we turn books into quests

We have completely removed the feeling of school obligation from the process. Thanks to gamification, reading becomes a tool rather than a chore—a key instrument inside an exciting game quest:

Character Creation: Every participant designs their own unique character.

Leveling Up Skills: The character grows, reaches new levels, and unlocks artifacts only when the child completes tasks based on the book's plot.

To move forward in the story and develop their character, the children have to read thoughtfully. They learn to spot hidden details, analyze the motives of the characters, and maintain their focus.

After finishing a chapter, the educator takes the context of the story and transforms it into a lively, moderated discussion. For children—many of whom face socialization challenges — this becomes a safe space where they can and should express their opinions:

Analyzing Mistakes: “Which choices made by the characters were wrong, and what can we learn from them?” (Teaching them to predict the consequences of their own actions).

Finding Inner Strength: “When the character wanted to give up, what exactly helped them push through?” (Developing emotional resilience and emotional intelligence).

Projecting onto Themselves: “What would you do if you were in the character's shoes?” (Building empathy, critical thinking, and the ability to argue their standpoint).

It doesn't matter if your child is an avid reader or if they shut the book on the very first page. Our educators know how to gently guide and involve newcomers from their very first session.

We run our Book Club format in both Russian and English across two convenient setups:

1. Online from anywhere in the world
2. Offline at our locations in Dubai: Creek Harbour, Dubai Hills, and Palm Jumeirah